If this is your first time using social media to create a campaign for your company on your own you may feel overwhelmed by all of the tasks that you will need to handle. This is why we have broken everything that you need to think about and consider in a few simple steps to make the entire process easier and more enjoyable for you.
1. Understand your reasoning
If you are running a social media campaign there will have to be a reason behind that action. Knowing if you want to get more followers or promote your products will help you create a more effective campaign. Regardless of the reason for your campaign, you should always focus on having a clear brand identity that is promoted through your campaign. Even if someone does not buy or follow you the first time around, them becoming more familiar with your brand will be a positive thing in the long run.
2. Create a campaign based on engagement
Instead of just having your social media campaign be all about the things that you are posting, have it be able to increase engagement with your audience. For example, on Instagram campaigns that encourage a brand’s audience to engage by tagging their friends in the comments or liking a post are much more successful than those campaigns that are entirely based on you posting a few photos or videos. Throughout your campaign think of ways to actively engage with your audience and increase your leads in that way.
3. Choose which channels you want to use
You can run social media campaigns in all of your channels at the same time and while that can be effective it can also be extremely time-consuming. Therefore, it is much better to focus on the channels that you usually get a lot of leads from. This will allow you to increase your chances of running an effective campaign that turns leads into sales or members of your audience.
4. Design your content with a consistent brand identity
When you are designing the content for your social media campaign you will want to ensure that all of the content that you are posting is consistent. The easiest way of doing that is by creating a color, font, and general design language that you will follow. To save time you can also purchase templates that allow you to create campaigns and posts much faster.
To learn more about effective branding and the importance of your brand identity recommended reading this article.
5. Choose the right time to post
There are always times when it is better to post than others. These times are usually defined by the fact that more users are online during them. As much as possible try to schedule your posts to go up during those times. This will increase your reach without truly forcing you to adjust your schedule or campaign too much.